In the last times, following the word: Support, Social, Ecologically Correct Responsibility and Sustainable Company, had gained space in all the medias, recently transferred to very debate it the subject inside of the political parties, mainly in the last election of the Country. To define a sustainable company is not an easy task for the consumers who are worried about the subject, therefore the consumers does not obtain to visibly observe the practical ones of the companies in its internal processes, since they happen in the internal part of the majority of the companies, examples is: if the products really are ecologically correct, as they are the treatment of its employees, the community where it this inserted one or acts, and finally a sustainable company acts in a production branch that is social and culturally accepted for the human environment where she is inserted. The ethics of the actions and the acceptance of the productive processes must be full. It is not possible, for example, to say that one company who acts with contraband, either a sustainable company. Therefore, beyond morally questionable, its activity is illegal and passvel of punishment. Also a company can be assumen of the word in fictitious way or for interests and if not fit inside of the concept of sustainable company. This can happen because notable is who the great population passed if to worry about the environment, starting to have conscience, in this way classifying the degree of importance of the subject for the planet. Some of ways that the population can use to be along with the practical ones of the companies, are to be of eye in news articles in media, periodicals, also are of great value that population understands that the same one is crucial factor in this campaign in favor of the support, starting for its action, that can be through small diverse gestures who make the difference, between them is the option for household-electric with Procel stamp, that points levels of energy efficiency, to attempt against itself for the consumption of sanitary and chuveiros vases, if possible, developing regulating of flow, the discarding of inks, light bulbs, furniture, at last, everything must be thought about the optics of the corresponding ambient impact.