For someone banners do not work, and people speak authoritatively about the futility of banners. But for other sites banner advertising is the main strategy of promotion. Such resources can be identified by a large the number of banners on the pages – and these sites are increasing. What's the difference and the reasons for such radically opposite approaches? The first reason in the original traffic. Exchange network can only augment the existing traffic – this is the main strength of this method of promotion. Scheme of banner networks (banner exchange) is old and simple: Your ads (banners) are shown in the other sites in exchange for their banners on your pages. Users move from site to site, increasing traffic to all sites.

In exchange for leaving customers come to you new. More visitors – more sales. Therefore, if the site is already promoted, adding banners will 'exchange' part of the departing visitors in the new, rising, thus overall traffic. But if your site traffic is not – then join any banner networks do not provide tangible results. The second reason is the choice of the network itself.

New banner exchange network appear and disappear almost monthly, and not all are working ethically and not at all a good traffic. Here are some tips to help you identify good banner network: 1. Choose a mature network. If its domain is less than a year ago – a network of newcomers, and most likely without the strong sites, and significant traffic.

Now everyone needs sites and, accordingly, a lot of people involved in their creation. This may be a firm, it may be private practitioners. Appeal to the private webmaster entails more informal communication with a person under development vaschego online resource. Most likely there will be no paper contract, everything will stay on the oral agreements and personal relationships. If so, you might be interested to know what you can 'podmaslit' a webmaster, except, of course, his fee. This is why now? – You ask. And then, what such people usually work for much lower wages than their colleagues have organized.

1. It is better if you allow him the choice of hosting and register a domain name for the site. Because all hosting arranged (configured) in different ways, and work will go faster if the webmaster will work with the already familiar to him interfaces. In addition, often hosting companies pay commissions for webmasters to attract customers, and when it comes to the site valued at 4000-6000., these fees are very warm even webmasters soul. 2. Surely your private specialist will want to leave the made them (ie your) site can credit his life somewhere at the bottom of the page in the corner.

Do not forbid him this. Think about it – anyone can put in my portfolio any sites, claiming that it was he who was their author. And only such reference proves this fact. In addition, any visitor can view your 'who did this ugly / beautiful site? " See? This is an additional incentive to webmaster try to make your life better! This is perhaps the basic information, non-obvious to a layman. The fact that a person who creates the site and his client should communicate with each other politely and abide by mutual agreement and I'm not talking – it so clearly.

In the published study by Imho vi made a few observations. Firstly, to change its advertising strategy will be only 37% of the companies. Secondly, contextual advertising, the growth of which has recently been written many articles interested in only 6% of large advertisers. A study by Imho vi showed that large advertisers expect the market growth of online advertising. With that in total 62% reklamodeteley suggest that in 2009 they spend on advertising as at least not increase, 54% of them are expected to devote to work on the Internet is still more money than in 2008. In these data, it is not surprising: 37% of advertisers will change the system of budgetary planning of advertising and only 18% will be budget cuts, leaving the old media strategy. Due to these 37% will be the main growth of advertising revenue in the network.

This imposes certain imprint on the study and its results. Of all the properties online ads, attract advertisers, the most commonly cited target: 28% of respondents consider it a key attractive aspect. However, only 6% interviewed directors and managers believe effective for a contextual advertising. By efficiency, according to a poll Imho vi, it ranks last, behind even the forums and blogs, which are identified as effective 8% advertisers, and even more inferior social networks and search resources (20%), news feeds (24%) and topical sites (35%). The low popularity of context, of course, although doubts may be explained by the fact that questioned the big brands – such is the opinion of the director of public relations department of the company 'Begun' Anna . Recently, however, and major advertisers in the anti-crisis measures to revise their relation to the context: yes, it is not a long-term investment in the brand, but you can quickly get the sale. Given the shortage of money recently, of course, important.

However, advertising on major portals and media advertising for large advertisers is more easily understood and described in more familiar terms than the context. Nevertheless, they have special solutions, it is convenient for the major brands: for example, the media and videokontekst possessing both the advantages of his textual counterpart (target) as well as the influence and image. Of course, it is still the result of 6% of the popularity of contextual advertising, and the last place even after the blogs and forums, which the advertising market is not formed, – this result at first glance is not credible. However, it reflects the reality that lies in the fact that big business is not yet fully and not fully mastered the Internet ads. Modern "compromise" formats on the one hand and the objective economic necessity on the other hand, this process must accelerate.