The Building
The process of designing and conducting marketing research includes sophisticated methods of many disciplines: sociology, psychology, marketing and microeconomics, consumer behavior, psychometrics, statistics and qualimetry. Like other knowledge-intensive areas, market research characterized a lot of fine places that may cause critical errors study. We consider them in order of processes typical of quantitative market research. Research design flaws at the design stage of marketing research, as in while laying the foundation of the building, determine itsread more…